"Just do it as otherwise you don't know how far you can get!"
Name: Laura Luft
Age: 41
Nationality: German
Languages: German, English, Dutch (Fluent) / Spanish, Italian, Arabic (Beginner)
Full-time job: Event Manager (Bachelor of Arts (Honors))
Part-time job: Commentator (SimRacing and real racing), Motorsport Event Moderator, F1 Paddock Club Expert Host
Hobbies: Racing, Fitness, Western riding, MMA
License: DMSB International C, Nordschleifen Permit A, FIA Bronce
My most favorite race tracks I have already raced on:
Nordschleife, Spa-Francorchamps, Assen, Ascari, Portimão, Zandvoort
From Passion to Performance – My Journey in Motorsport
My passion for motorsport began as a child – but my path into this world was anything but conventional.
With no family background, network or start-up capital, I funded my first kart race at the age of 24, purely through my own ambition and determination. That was the starting point of a journey defined by resilience, discipline and an unwavering vision.
Step by step, I have accomplished my goals through initiative and focus: from regional kart championships and international endurance races to valuable podium finishes, and ultimately a successful transition to car racing – including competing in endurance series on the legendary Nordschleife and standing on the podium at the renowned 24h races.
Beyond my own motorsport achievements, I bring my expertise to the global stage as an F1 Paddock Club Expert Host. Here I am responsible for looking after international top-tier clients, providing exclusive behind-the-scenes motorsport experiences, and accompanying the unforgettable brand moments for luxury partners at the highest level. Fluent in multiple languages, I combine organizational strength and confident communication to represent premium and luxury brands with the level of service, exclusivity and emotional connection they expect.
My greatest strength: I know first-hand the challenges of breaking into motorsport without connections, and I have consistently overcome obstacles with creativity, courage and professionalism. Every milestone I achieved is the outcome of passion, strategic thinking and my willingness to always go the extra mile – both on and off the track.
My mission: To create tangible value, not just for my community, but especially for brands, sponsors and companies seeking authentic inspiration, innovative approaches and genuine impact at the premium level. Whether as a racing driver, brand ambassador, host or moderator, I stand for motorsport expertise, compelling storytelling and measurable results.
What’s next? International 24h races, new challenges in sprint formats and the ongoing development of my skills – open to visionary partnerships, exciting projects and sustainable success.
Let’s set new standards in motorsport together.
I look forward to connecting and discovering opportunities for outstanding collaboration and innovation.